Privacy Policy

Responsible parties: Heinz Westphal, Sabrina Westphal

 

1. Basic information on data processing and legal principles

1.1. This data protection declaration explains to you the type, scope and purpose of the processing of personal data within our online offer and the associated websites, functions and contents (hereinafter jointly referred to as “online offer” or “website”). This privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.

1.2. Whenever we use terms such as “personal data” or their “processing”, we are referring to the definitions in Art. 4 of the German Basic Data Protection Ordinance (DSGVO).

The personal data of users processed within the scope of this online offer includes inventory data (e.g., names, addresses and e-mail addresses of customers), contract data (e.g., date and time for an appointment request), usage data (e.g., the websites of our online offer visited, interest in our products) and content data (e.g., entries on the contact form).

1.3. The term “user” covers all categories of data subjects. These include our business partners, customers, interested parties and other visitors to our online offering. The terms used, e.g. “users” are to be understood as gender-neutral

1.4. We process personal data of users only in compliance with the relevant data protection regulations. This means that user data will only be processed if legal permission has been obtained. This means, in particular if data processing is necessary for the provision of our contractual services (e.g. processing of orders) and online services, or is required by law, if the user has given his or her consent, as well as on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation and security of our online services within the meaning of Art. 6 para. 1 letter f. DSGVO, in particular for measurement of our reach, creation of profiles for advertising and marketing purposes, collection of access data and use of third-party services.

1.5. Please note that the legal basis of the consents is Art. 6 para. 1 lit. a. and Art. 7 DSGVO, the legal basis for the processing for the fulfilment of our services and implementation of contractual procedures is Art. 6 para. 1 lit. b. DSGVO, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f. DSGVO.

 

2. Security procedures

2.1. We carry out organizational, contractual and technical security procedures, which use the most up-to-date technology, to ensure that the provisions of data protection laws are being observed and so protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.

The security procedures include in particular the encrypted transmission of data between your browser and our server.

 

3. Disclosure of data to third parties and third-party providers

3.1. Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if, for example, this is necessary for contractual purposes on the basis of Art. 6 para. 1 lit. b) DSGVO or on the basis of legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO for the economic and effective operation of our business operations.

3.2. If we use subcontractors to provide our services, we take appropriate legal precautions as well as appropriate technical and organizational action to ensure the protection of personal data in accordance with the relevant legal regulations.

3.3. If content, tools or other means from other providers (hereinafter referred to collectively as “third-party providers”) are used within the scope of this data protection declaration and their named registered office is in a third country, it is to be assumed that data is transferred to the countries in which the third providers have their registered office. Third countries are countries in which the DSGVO is not directly applicable law, i.e. in principle countries outside the EU or the European Economic Area. The transfer of data to third countries takes place either if an appropriate level of data protection, user consent or other legal permission is available.

 

4. Getting into contact

4.1. When contacting us (via contact form or e-mail), the user’s details will be processed for the purpose of processing the contact request and its handling in accordance with Art. 6 para. 1 lit. b) DSGVO.

 

5. Comments and contributions

5.1. If users leave comments or other contributions, their IP addresses will be stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 para. 1 letter f. DSGVO.

5.2. This takes place for our safety, if someone leaves illegal content in comments and contributions (insults, forbidden political propaganda, etc.). In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.

 

6. Collection of access data and log files

6.1. On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we gather data relating to each access to the server on which this service is located (so-called server log files). Access data includes the name of the website accessed, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

6.2. Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data, which needs to be stored for longer, as it is required for evidentiary purposes, is excluded from deletion until the respective incident has been finally clarified.

 

7. Cookies & measurement of reach

7.1. Cookies are data that is transferred from our web server or third-party web servers to the user’s web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.

7.2. We use “session cookies” that are only stored on our website for the duration of your current visit (e.g. to enable the storage of your login status or the shopping basket function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close your browser, for example.

7.3. Users will be informed about the use of cookies within the scope of anonymized reach measurement within the scope of this data protection declaration.

7.4. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

7.5. You may opt-out of the use of cookies for reach measurement and promotional purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

8. Google Analytics

8.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) Google Analytics, a web analysis service provided by Google Inc. “(“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by users is generally transferred to a Google server in the USA and stored there.

8.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

8.4. We use Google Analytics only with IP anonymization enabled. This means that Google will shorten the IP address of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

8.5. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

8.6. Further information on data use by Google, possible settings and objections can be found on Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when using our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Data use for advertising purposes”), http://www.google.de/settings/ads (“Manage information that Google uses to show you advertising”).

8.7. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en

8.8. As an alternative to the browser plugin, you can click the following link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your mobile device. If you delete your cookies, you must click the link again:

9. Integration of third-party services and content

9.1. Within our online offer, we make no representations or warranties of any kind based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offerings of third parties to incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third-party providers of this content are aware of the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only those items of content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The anonymized information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as may be linked to such information from other sources.

9.2. The following description provides an overview of third-party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out):

  • External fonts from Google, Inc, https://www.google.com/fonts (“Google Fonts”). Integration of the Google Fonts takes place via a server call with Google (usually in the USA). Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
  • Avatar service “Gravatar”, provided by third party provider Automattic Inc. privacy policy: https://automattic.com/privacy/

 

10. Rights of Users

10.1. Users have the right, upon request and free of charge, to receive information about the personal data that we have stored about them.

10.2. In addition, users have the right to correct inaccurate data, to limit the processing and deletion of their personal data, if applicable, to assert their rights to data portability and, in the event of the assumption of unlawful data processing, to file a complaint with the competent supervisory authority.

10.3. Users may also revoke their consent, in principle with effect for the future.

 

11. Deletion of data

11.1. The data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal storage obligations to prevent deletion. If the user’s data is not deleted because it is needed for other legally permissible purposes, the processing of this is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax reasons.

11.2. In accordance with statutory requirements, the records shall be kept for 6 years in accordance with § 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant to taxation, etc.).

 

12. Right of Objection

Users can object to the future processing of their personal data in accordance with legal requirements at any time. The objection may be lodged in particular against processing for direct marketing purposes.

13. Changes to the data protection declaration

13.1. We reserve the right to change the data protection declaration in order to adapt it to changing legal situations or to changes in the service and data processing. However, this only applies with regard to declarations on data processing. If user consents are required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the users’ consent.

13.2. Users are asked to keep themselves updated regularly about the contents of the data protection declaration.